12 Most Popular International Brands You Didn’t Know Were Israeli

Israel is a small, young country in the Middle East known for its innovation and technology. ‘  Start-up Nation’ Home to many collaborations, entrepreneurs and innovative technologies, but also to some lesser-known brands related to cosmetics, food and fashion, which you use every day and had no idea were in Israel. Find out how many of these brands you know and love!

Max Brenner

Max Brenner restaurants and shops want to provide their customers with an overall experience of making, smelling and tasting chocolate. The brand operates more than 50 outlet locations worldwide, mostly in Australia. 

Very popular in Asia, the United States and Europe, as well as Israel, the Israeli brand began as a local artisan chocolate shop with Israelis Max Fichman and Oded Brenner combining their names.


If you’re not familiar with the name Waze, it’s time you did, because this app will change your life! Waze is a GPS-based navigation app that collects map data, travel times and traffic information from users and transmits it to Waze servers for free, and therefore, is able to alert users of any traffic slowdowns, police or roadside work. 

Although Waze can already be used anywhere in the world, mapping requires sufficient initial information and a consistent user base to update the data. So far only 13 countries have a complete base map, but the company, which was purchased by Google in 2013, is currently trying to complete the entire world by adding it to its map database.


The famous cosmetics and bath products were first created in the mid-90s in the home of two young Israelis in Tel Aviv who were inspired by the tribal recipes they encountered during their travels. 

The brand name, Sabon, means soap in Hebrew, and is still sold in Israel under the name “Sabon Shell Palm” – ‘soap of the past’. The brand has since expanded to become the international chain it is today, with more than 130 stores worldwide, however, all products are still manufactured in a factory in Israel.

Daniella Lehvy

Daniela Lehvi was a designer of leather bags, shoes and quality leather accessories. Since her death in 2013 after a long battle with cancer, her son has continued to maintain and develop the brand, with all products designed and handcrafted in Israel. 

Its products are sold in various domestic outlets and over 100 boutiques in the USA, Canada, Japan, Korea and elsewhere worldwide.

Aroma Espresso Bar

Aroma is a self-service espresso bar chain and a leading Israeli coffee chain with 125 branches nationwide. In recent years the successful chain has expanded to several international locations in the USA, Canada and Ukraine, as well as a few single locations in Cyprus, Romania, Kazakhstan and Poland.


Ahava (Hebrew for love) is an Israeli cosmetics company that produces skincare products made from Dead Sea mud and minerals. The company began as a stand selling bottles of Dead Sea mud to tourists, which would extract mineral-based compounds to take home. 

Today, Ahava has flagship stores in Israel, Germany, Hungary, South Korea, the Philippines and Singapore, and is the only cosmetics company licensed by the Israeli government to mine raw materials in the Dead Sea.

soda Stream

The familiar carbonation device at home is made by an Israeli company. The company was actually founded in England in 1903, but was recently (1998) acquired by Soda-Club, an Israeli company, and has since established itself as the world’s largest home carbonation system manufacturer.

 Additionally, SodaStream offers over 100 types of concentrated syrups and flavorings to make fizzy drinks in the comfort of your home.


One of the most successful Israeli start-ups of all time, Wix is ​​a cloud-based platform that enables users to create and manage their own websites without any knowledge of coding or HTML using a comfortable interface of drag and drop tools. 

The company was founded in Tel Aviv in 2006 and today has 12 locations worldwide, more than 1,400 employees and more than 50 million users.

Vysotsky tea

Israel may not be the first country that comes to mind when thinking of tea exports, but Wysotsky Tea is home to an international, family-owned tea company that has offices in London and the United States, but is based in Israel. 

Wissotzky Tea, one of the world’s oldest tea companies, is today distributed worldwide in Europe, the UK, Russia, Canada, Australia, Japan and the kosher markets of South Korea, Ukraine and the US.

Michal Negrin

Since starting as a small market stall in Nachlat Binyamin’s craft market nearly 30 years ago, Michal Negrin, a designer brand selling romantic vintage jewelry and home design products, has expanded to more than 65 stores in different locations. The brand’s concept stores are hard to miss with their colorful, elegant designs.

Jaffa oranges

Jaffa oranges are one of the most popular orange varieties that you will surely have at some point in your life. The almost seedless orange has a tough skin that makes it particularly suitable for export, and you might have already guessed that it originated in Jaffa. Nowadays it is also grown in places in the Middle East.

 Israel is a major supplier of oranges and other citrus fruits to the European Union, with more than half of Israel’s annual crop exported.


Laline , a leading line of cosmetics and lifestyle products in Israel. Starting as a small store in central Tel Aviv, the brand is now a mega-chain with over 100 stores nationwide in addition to international locations. 

Inspired by France’s Provence region as well as Israeli creativity and color, the product range includes beauty and body products, fragrances, grooming accessories, ambient products, comfort wear and more, all designed to pamper.

12 Most Popular International Brands You Didn’t Know Were Israeli

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